Under Armour at 30: A legacy of innovation, setbacks, and reinvention
Seeking Alpha News (Fri, 25-Sep 12:03 PM ET)
Under Armour Delivers Higher Margins Despite Softer Sales: Profitability Remains Core Focus
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UNDER ARMOUR ANNOUNCES DATE FOR FIRST QUARTER FISCAL 2027 EARNINGS CONFERENCE CALL
PRNewswire (Fri, 17-Jul 8:30 AM ET)
Market Chameleon (Tue, 12-May 3:35 AM ET)
Market Chameleon (Fri, 6-Feb 2:58 AM ET)
Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and Latin America. Consumers of its performance-based clothing and shoes include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through wholesale partners, company-owned digital channels, and approximately 440 company-owned outlet and full-price stores. The Baltimore-based firm was founded in 1996 and is led by controlling shareholder Kevin Plank.
Under Armour Class C trades on the NYSE stock market under the symbol UA.
As of September 28, 2026, UA stock price declined to $4.24 with 3,513,323 million shares trading.
UA has a beta of 1.05, meaning it tends to be more sensitive to market movements. UA has a correlation of 0.06 to the broad based SPY ETF.
UA has a market cap of $1.82 billion. This is considered a Small Cap stock.
In the last 3 years, UA traded as high as $10.62 and as low as $3.95.
The top ETF exchange traded funds that UA belongs to (by Net Assets): IJR, VTI, IWM, VB, VXF.
UA has underperformed the market in the last year with a price return of -9.0% while the SPY ETF gained +17.5%. UA has also underperformed the stock market ETF in the last 3 month and 2 week periods returning -28.0% and -15.0%, respectively, while the SPY returned +4.5% and +0.4%, respectively.
UA support price is $4.26 and resistance is $4.48 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that UA shares will trade within this expected range on the day.