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Has ULTA been a good buy before earnings?
Market Chameleon (Tue, 3-Dec 5:13 AM ET)
Ulta Beauty is the largest specialized beauty retailer in the US with more than 1,500 stores and e-commerce. The firm offers cosmetics (38% of 2025 sales), fragrances (13%), skin care (24%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for 4% of its revenue and drive customer traffic. Outside of the US, Ulta operates premium beauty retailer Space NK (86 stores at year-end 2025 in the UK and Ireland), has franchised stores in Mexico, and a joint venture in the Middle East. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Ulta Beauty trades on the NASDAQ stock market under the symbol ULTA.
As of October 13, 2026, ULTA stock price climbed to $579.00 with 474,637 million shares trading.
ULTA has a beta of 0.93, meaning it tends to be less sensitive to market movements. ULTA has a correlation of 0.09 to the broad based SPY ETF.
ULTA has a market cap of $24.76 billion. This is considered a Large Cap stock.
Last quarter Ulta Beauty reported $3 billion in Revenue and $6.55 earnings per share. This beat revenue expectation by $38 million and exceeded earnings estimates by $.30.
In the last 3 years, ULTA traded as high as $714.97 and as low as $309.01.
The top ETF exchange traded funds that ULTA belongs to (by Net Assets): VTI, VOO, VO, IVV, SPY.
ULTA has underperformed the market in the last year with a return of +5.4%, while SPY returned +20.3%. This shows that you would have done better investing in the overall market (through SPY) over the last year than in ULTA shares. However, ULTA has outperformed the market in the last 3 month and 2 week periods, returning +23.4% and +5.4%, while SPY returned +3.3% and +1.6%, respectively. This indicates ULTA has been having a stronger performance recently.
ULTA support price is $557.51 and resistance is $577.43 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that ULTA shares will trade within this expected range on the day.