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Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone accounts for the majority of the firm's sales, and Apple's other products, such as the Mac, iPad, and Watch, are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, such as streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors and works with subcontractors such as Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with the majority coming indirectly through partnerships and distribution.
Apple trades on the NASDAQ stock market under the symbol AAPL.
As of August 14, 2026, AAPL stock price climbed to $305.91 with 3,729,396 million shares trading.
AAPL has a beta of 1.07, meaning it tends to be more sensitive to market movements. AAPL has a correlation of 0.23 to the broad based SPY ETF.
AAPL has a market cap of $4.49 trillion. This is considered a Mega Cap stock.
Last quarter Apple reported $109 billion in Revenue and $2.02 earnings per share. This beat revenue expectation by $555 million and exceeded earnings estimates by $.13.
In the last 3 years, AAPL traded as high as $344.57 and as low as $164.08.
The top ETF exchange traded funds that AAPL belongs to (by Net Assets): VTI, VOO, IVV, SPY, VUG.
AAPL has outperformed the market in the last year with a return of +31.6%, while the SPY ETF gained +21.9%. However, in the most recent history, AAPL shares have underperformed the stock market with its stock returning +2.4% in the last 3 month period and -8.2% for the last 2 week period, while SPY has returned +5.1% and +5.0%, respectively.
AAPL support price is $300.08 and resistance is $310.44 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that AAPL shares will trade within this expected range on the day.