BKNG Stock Summary and Trading Ideas (Booking Holdings | NASDAQ:BKNG)

Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.

Booking Holdings trades on the NASDAQ stock market under the symbol BKNG.

As of September 9, 2026, BKNG stock price declined to $173.43 with 10,714,905 million shares trading.

BKNG has a beta of 1.08, meaning it tends to be more sensitive to market movements. BKNG has a correlation of 0.15 to the broad based SPY ETF.

BKNG has a market cap of $134.39 billion. This is considered a Large Cap stock.

Last quarter Booking Holdings reported $7 billion in Revenue and $2.54 earnings per share. This beat revenue expectation by $176 million and exceeded earnings estimates by $.10.

In the last 3 years, BKNG traded as high as $233.58 and as low as $109.32.

The top ETF exchange traded funds that BKNG belongs to (by Net Assets): VTI, VOO, QQQ, SPY, VUG.

BKNG has underperformed the market in the last year with a price return of -21.6% while the SPY ETF gained +18.7%. However, in the short term, BKNG had mixed performance relative to the market. It has outperformed in the last 3 months, returning +6.9% vs +3.4% return in SPY. But in the last 2 weeks, BKNG shares have been beat by the market, returning -18.9% compared to an SPY return of -0.5%.

BKNG support price is $176.43 and resistance is $184.17 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that BKNG shares will trade within this expected range on the day.