DEO Stock Summary and Trading Ideas (Diageo PLC | NYSE:DEO)

Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo is the largest distiller globally by sales. Diageo acquired some of the Seagram assets in 2001, which gave it brands such as Captain Morgan rum and Crown Royal Canadian whisky. Since then, mergers and acquisitions have mostly been bolt-on in nature, plugging gaps in the company's product and geographic portfolio. The firm has also shed noncore brands over the years, including the majority of its wine assets in 2015.

Diageo PLC trades on the NYSE stock market under the symbol DEO.

As of January 13, 2026, DEO stock price declined to $90.06 with 202,521 million shares trading.

DEO has a beta of 0.47, meaning it tends to be less sensitive to market movements. DEO has a correlation of 0.09 to the broad based SPY ETF.

DEO has a market cap of $50.04 billion. This is considered a Large Cap stock.

Last quarter Diageo PLC reported $20 billion in Revenue and $1.64 earnings per share. This beat revenue expectation by $9 billion and missed earnings estimates by -$4.77.

In the last 3 years, DEO traded as high as $190.02 and as low as $84.52.

The top ETF exchange traded funds that DEO belongs to (by Net Assets): FVD, PID, DIHP, AVDE, QLTI.

DEO has underperformed the market in the last year with a return of -20.3%, while the SPY ETF gained +20.7%. In the last 3 month period, DEO fell short of the market, returning -3.2%, while SPY returned +6.5%. However, in the most recent 2 weeks DEO has outperformed the stock market by returning +4.4%, while SPY returned +0.8%.

DEO support price is $89.39 and resistance is $92.39 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that DEO shares will trade within this expected range on the day.