FLO Stock Summary and Trading Ideas (Flowers Foods | NYSE:FLO)

Flowers Foods Inc operates as a producer and marketer of packaged bakery foods in the United States. Its principal products include breads, buns, rolls, snack items (bars, cakes, cookies, and crackers), bagels, English muffins, tortillas, and baking mixes. These products are sold under the brand names Nature's Own, Dave's Killer Bread (DKB), Canyon Bakehouse, Simple Mills, Wonder, and Tastykake. The company derives the majority of its revenue from the sales of its bakery products.

Flowers Foods trades on the NYSE stock market under the symbol FLO.

As of July 23, 2026, FLO stock price declined to $7.75 with 6,695,776 million shares trading.

FLO has a beta of 0.75, meaning it tends to be less sensitive to market movements. FLO has a correlation of 0.07 to the broad based SPY ETF.

FLO has a market cap of $1.64 billion. This is considered a Small Cap stock.

Last quarter Flowers Foods reported $2 billion in Revenue and $.29 earnings per share. This fell short of revenue expectation by $-3 million and exceeded earnings estimates by $.02.

In the last 3 years, FLO traded as high as $26.33 and as low as $6.80.

The top ETF exchange traded funds that FLO belongs to (by Net Assets): IJR, VTI, PEY, SCHD, IWM.

FLO has underperformed the market in the last year with a price return of -46.2% while the SPY ETF gained +18.6%. FLO has also underperformed the stock market ETF in the last 3 month and 2 week periods returning -10.0% and -7.4%, respectively, while the SPY returned +4.1% and -1.0%, respectively.

FLO support price is $8.02 and resistance is $8.50 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that FLO shares will trade within this expected range on the day.