Under Armour Delivers Higher Margins Despite Softer Sales: Profitability Remains Core Focus
Market Chameleon (Fri, 7-Aug 4:48 AM ET)
PRNewswire (Fri, 7-Aug 6:55 AM ET)
UNDER ARMOUR ANNOUNCES DATE FOR FIRST QUARTER FISCAL 2027 EARNINGS CONFERENCE CALL
PRNewswire (Fri, 17-Jul 8:30 AM ET)
Market Chameleon (Tue, 12-May 3:35 AM ET)
Market Chameleon (Fri, 6-Feb 2:58 AM ET)
Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and Latin America. Consumers of its performance-based clothing and shoes include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through wholesale partners, company-owned digital channels, and approximately 440 company-owned outlet and full-price stores. The Baltimore-based firm was founded in 1996 and is led by controlling shareholder Kevin Plank.
Under Armour Class C trades on the NYSE stock market under the symbol UA.
As of October 8, 2026, UA stock price climbed to $4.74 with 2,594,844 million shares trading.
UA has a beta of 1.03, meaning it tends to be more sensitive to market movements. UA has a correlation of 0.05 to the broad based SPY ETF.
UA has a market cap of $2.04 billion. This is considered a Mid Cap stock.
In the last 3 years, UA traded as high as $10.62 and as low as $3.95.
The top ETF exchange traded funds that UA belongs to (by Net Assets): IJR, VTI, IWM, DFSV, VB.
UA has underperformed the market in the last year with a return of -0.2%, while the SPY ETF gained +16.8%. In the last 3 month period, UA fell short of the market, returning -27.9%, while SPY returned +3.8%. However, in the most recent 2 weeks UA has outperformed the stock market by returning +6.5%, while SPY returned +0.8%.
UA support price is $4.58 and resistance is $4.82 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that UA shares will trade within this expected range on the day.