20-Mar-2026
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Apple's App Store growth slows slightly while iPhone demand jumps: Morgan Stanley
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Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone makes up a majority of the firm sales, and Apple's other products like Mac, iPad, and Watch are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, like streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors while working with subcontractors like Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with a majority of sales coming indirectly through partnerships and distribution.
Apple trades on the NASDAQ stock market under the symbol AAPL.
As of March 20, 2026, AAPL stock price declined to $247.99 with 63,138,831 million shares trading.
AAPL has a beta of 1.38, meaning it tends to be more sensitive to market movements. AAPL has a correlation of 0.50 to the broad based SPY ETF.
AAPL has a market cap of $3.64 trillion. This is considered a Mega Cap stock.
Last quarter Apple reported $144 billion in Revenue and $2.84 earnings per share. This beat revenue expectation by $6 billion and exceeded earnings estimates by $.18.
In the last 3 years, AAPL traded as high as $288.62 and as low as $155.98.
The top ETF exchange traded funds that AAPL belongs to (by Net Assets): VTI, VOO, IVV, SPY, VUG.
AAPL has underperformed the market in the last year with a price return of +16.3% while the SPY ETF gained +16.6%. AAPL has also underperformed the stock market ETF in the last 3 month and 2 week periods returning -9.3% and -3.7%, respectively, while the SPY returned -4.4% and -3.3%, respectively.
AAPL support price is $245.34 and resistance is $252.58 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that AAPL shares will trade within this expected range on the day.