NOW Stock Summary and Trading Ideas (Servicenow | NYSE:NOW)

ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.

Servicenow trades on the NYSE stock market under the symbol NOW.

As of October 21, 2026, NOW stock price climbed to $153.12 with 12,020,073 million shares trading.

NOW has a beta of 1.12, meaning it tends to be more sensitive to market movements. NOW has a correlation of 0.06 to the broad based SPY ETF.

NOW has a market cap of $158.30 billion. This is considered a Large Cap stock.

Last quarter Servicenow reported $4 billion in Revenue and $.90 earnings per share. This beat revenue expectation by $60 million and exceeded earnings estimates by $.14.

In the last 3 years, NOW traded as high as $239.62 and as low as $81.24.

The top ETF exchange traded funds that NOW belongs to (by Net Assets): VTI, VOO, IVV, SPY, VUG.

NOW has underperformed the market in the last year with a return of -16.6%, while SPY returned +16.3%. This shows that you would have done better investing in the overall market (through SPY) over the last year than in NOW shares. However, NOW has outperformed the market in the last 3 month and 2 week periods, returning +46.2% and +11.0%, while SPY returned +4.4% and -0.8%, respectively. This indicates NOW has been having a stronger performance recently.

NOW support price is $144.39 and resistance is $154.69 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that NOW shares will trade within this expected range on the day.